Press Release

Back to press & media

Kata.ai Launches Support for Messaging on Instagram

JAKARTA, ​23 ​October 2020 – Kata.ai, one of the pioneers in Conversational Artificial Intelligence (AI) technology and Natural Language Processing (NLP) in Indonesia, will now support messaging on Instagram. Through Kata Instagram Solution, Kata.ai customers can now integrate Instagram messaging into their omnichannel live chat dashboard.

This launch introduces new API features that enable businesses to directly integrate with their preferred business applications and workflows. Established in 2016, Kata.ai always strives to provide its customers with powerful technology to help them build a more engaging and effective interaction.

"It is an honor for Kata.ai to work with Messenger from Facebook in providing API support for Instagram Messaging," ​said Kata.ai CEO and Co-founder, Irzan Raditya. "Through ​Kata Instagram Solution, we will enable businesses to manage their messaging seamlessly and effectively under one dashboard. Thus, providing a higher engagement to help businesses serve their customers better."

When it comes to customer experience, the most important thing is how businesses ​can strengthen their communication with customers, and be one step ahead in serving them. ​Instagram is the second most accessed network —, behind Facebook, where users browse for an average of 53 minutes per day. With more than one billion active monthly Instagram users, and 69 million users in Indonesia​*, Instagram becomes an important channel for businesses to engage effectively with their customers.

According to "Motivations and Mindsets in Messaging" by Sentient Decision Science, 61% of people would choose to message a business over picking up the phone, and 59% of people would choose to message a business over sending an email. Therefore, it is important for businesses to have an integrated messaging platform. "We are thrilled that ​Kata.ai is launching Kata Instagram Solution. Businesses and people are messaging with each other more than ever, and Instagram is an important channel to connect with customers and build relationships," said Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger. "Messenger API support for Instagram means businesses and developers can now manage their customer communications on Instagram at scale."

Providing a high-quality customer experience is an important component in a business’s customer engagement strategy. With more and more customer interaction channels, an integrated messaging dashboard will help businesses ensure all inquiries are handled effectively in a timely manner, increase productivity, having more comprehensive customer data, and help boost traffic and sales.

For more information regarding Kata Instagram Solution, Whatsapp number https://wa.me/6281296105867 ​or email business@kata.ai.

Official Announcement from Messenger:

Developer List:

About Kata.ai

Elevating people's potential through the power of language and technology. We are Kata.ai, an Indonesian conversational Artificial Intelligence company, focused on understanding human conversation so we can empower the way humans collaborate with technology. Kata.ai's Natural Language Processing (NLP) technology powers multi-purpose intelligent virtual assistants for major corporations in Indonesia across different industries, including FMCG, Telecommunication, Banking & Financial Service, and Retail. We provide powerful chatbot technology, so your brand can build engaging interaction with customers, for better sales, superior customer service, or effective marketing campaigns.

For further information:
Oci Ambrosia
Head of Marketing Communication oci@kata.ai​ / 087878061695


Press & speaking inquiries

Press & speaking inquiries

If you want to interview someone from Kata.ai or invite our employee to speak at your event, please send us an email with detailed information to: