Recently more and more enterprises are turning to bots to change the traditional consumer experience into a gratifying, conversational, and personalized interaction. To remain competitive in the ever-evolving market, Unilever as the biggest FMCG brand has a vision to understand Indonesian audience better through digital platform, while at the same time deliver an engaging experience to their target audience on a deeper level.
By collaborating with Kata.ai, Unilever wants to utilize AI-powered chatbot into their marketing strategies to capturing consumer insights and seeks ways to delve deeper into profile and behavior of their customers. On the other hand, these chatbot can also be used by brands under Unilever to promote their products. Hence, at 2017 we released Jemma as a virtual friend from Unilever for personalized consumer engagement.