How to Get a Green Checkmark on WhatsApp

How to Get a Green Checkmark on WhatsApp has become an increasingly important topic for many businesses. The green checkmark is a verification symbol given by WhatsApp to indicate that the account is the official account of a specific business.

What is the Green Checkmark on WhatsApp?

The green checkmark is a verification symbol that appears next to the contact name on WhatsApp. It indicates that WhatsApp has verified the authenticity of the account as an official business account.

The Importance of the Green Checkmark for Businesses

Having a green checkmark is very important for businesses because:

• Increases Customer Trust: Customers tend to trust and feel safer communicating with verified accounts.
• Differentiates Genuine Accounts from Scams: With a green checkmark, customers can easily distinguish between genuine and fake or scam accounts.
• Positive Impact on Business Reputation: Verified accounts enhance the credibility and professionalism of a business.

Purpose of the Article

This article aims to provide a complete guide on how to obtain a green checkmark on WhatsApp. From the use of WhatsApp Business to the verification process through Facebook Business Manager, each step will be explained in detail to help you understand and implement this process effectively.

Why Do Businesses Need a Green Checkmark?

Increasing Customer Trust

Customer trust is a valuable asset for any business. With the presence of a green checkmark, customers can be assured that they are communicating with the official account of the actual company. This is especially important in the digital age where online fraud is becoming more prevalent. The green checkmark provides validation that the WhatsApp account has legitimacy and has been verified by WhatsApp.

Differentiating Genuine Accounts from Scams

Fraud through communication platforms like WhatsApp has become a serious problem. Many fake accounts impersonate official businesses to deceive customers. The green checkmark helps distinguish genuine accounts from fake ones, so customers are less likely to be deceived. It also makes it easier for customers to search for and recognize official business accounts, making them feel safer when interacting.

Positive Impact on Business Reputation

Business reputation is greatly influenced by how the company is perceived by the public. Having a green checkmark on WhatsApp can be an indicator of credibility and professionalism for a business. It not only helps in attracting new customers but also in retaining the loyalty of existing customers. In the long run, this positive reputation will enhance the image and trust in your business.

Knowing these reasons, it becomes clear how important it is to obtain a green checkmark on WhatsApp to support the success of your business in this digital era.

Read More: How to Share Location on Whatsapp

Steps to Obtain a Green Checkmark on WhatsApp

1. Using WhatsApp Business

Using WhatsApp Business is the first step in how to get a green checkmark on WhatsApp. It is important to understand the differences between regular WhatsApp and WhatsApp Business, as well as the features offered by this business application.

Differences between Regular WhatsApp and WhatsApp Business

• Purpose of Use: WhatsApp is designed for personal communication, while WhatsApp Business is specifically created for business needs.
• Business Profile: In WhatsApp Business, you can create a complete business profile with information such as address, business description, operating hours, and website.
• Message Labels: This feature allows you to organize incoming messages by categories such as ‘new’, ‘waiting for response’, or ‘completed’.
• Message Statistics: WhatsApp Business provides message statistics data that helps businesses understand interactions with customers.

Features Offered by WhatsApp Business

• Business Profile: Provides important information about your business so that customers can directly know the services you offer.
• Automatic Messages: This feature allows you to send automatic greeting messages to new customers or reply messages when you are inactive.
• Product Catalog: Makes it easy for businesses to showcase their products or services directly in the app, making it easier for customers to see and choose what they need.
• Message Labels: Helps manage and organize chats with customers using colored labels.
• Quick Replies: Allows businesses to save and reuse frequently used messages to speed up communication processes.

Adopting this application helps businesses become more professional and efficient in communicating with customers. By utilizing all the features offered by WhatsApp Business, you increase the chances of gaining customer trust and prepare yourself for account verification to obtain a green checkmark.

2. Subscribe to Whatsapp Business API Services

Kata.ai offers a WhatsApp Business API service that enables companies to effectively connect with billions of WhatsApp users. This service operates through Kata.ai’s infrastructure and can be accessed via a custom interface or third-party interfaces such as CRM systems. Kata.ai’s WhatsApp Business API allows companies to connect thousands of agents and bots to interact with customers both programmatically and manually.

The service offers several important features, including the option to verify accounts (green check mark) and integration with various back-end systems such as chatbots, CRM, and other automation platforms. Kata.ai’s WhatsApp Business API also allows companies to send intuitive and interactive messages, demonstrating that brands care about customer needs with high-quality services in a safe, reliable, and customer-friendly manner. With a message open rate of 98% and a CTR of 45%, WhatsApp becomes an attractive choice for brand marketing strategies in 2023, enabling companies to design proactive and personalized engagements that drive higher conversions, improve retention, increase customer satisfaction, and enhance brand advocacy opportunities.

3. Provide Official Documents for Account Verification in Facebook Business Manager

To obtain the green checkmark on WhatsApp, you need to provide official documents that prove the legality of your business. These documents include:

• Company Establishment Act: This document shows that your business has been officially registered as a legal entity.
• NPWP (Tax Identification Number): This number is required for tax verification and to ensure that your business complies with tax regulations.
• Official Website: Having an official website that is accessible to the public is important. It helps in validating business information and provides more trust to customers.

These documents must be well-prepared and uploaded through Facebook Business Manager for the WhatsApp Business account verification process.

4. Determining the Display Name and Phone Number of the Business in accordance with WhatsApp Policies

Setting the display name and business phone number according to WhatsApp policies is an important step in the verification process.

• Display Name: The display name should reflect the official name of your business and should not contain special characters or emoticons. Make sure the name is consistent with what is registered in the official company documents.
• Phone Number: You must use an active phone number that can be contacted by customers. This number will be used for daily business communication.

After approval, changes to the display name and phone number are not allowed without permission from WhatsApp. Therefore, make sure all information is correct before submission.

Read More: What is Whatsapp Blast

5. Verification Through Facebook Business Manager: Important Steps to Take

Steps to fill in information in Facebook Business Manager for WhatsApp Business verification:

1. Open Facebook Business Manager Account: Make sure you have an active and registered account.
2. Go to Business Settings: Navigate to the Business Settings section on the dashboard.
3. Add Business Information:

• Complete company data such as name, address, and contact information.
• Upload official documents such as articles of incorporation or tax identification number (NPWP).

1. Verify Website Domain: Make sure your business website is verified to enhance credibility.
2. Submit for Verification: After all information is completely filled out, submit a verification request through the available options.

Filling in the information completely and accurately is very important to expedite the WhatsApp Business verification process. The details provided must match the official business documents for this process to go smoothly.

6. Verification Process by WhatsApp: What is Evaluated During Account Assessment?

The verification process for WhatsApp Business usually takes between 3 to 6 months. During this period, there are several important aspects that will be evaluated by the WhatsApp team to ensure that your business account is eligible for a green checkmark:

• Authenticity of Documents: All official documents submitted, such as the company’s articles of incorporation and tax identification number (NPWP), will be checked for authenticity.
• Consistency of Information: The information provided in the Facebook Business Manager must be consistent and match the official business data.
• Business Activity: The evaluation also includes your business activity in the WhatsApp Business application, such as the frequency of communication with customers and the use of WhatsApp Business features.
• Compliance with Policies: Ensure that your business display name and phone number comply with WhatsApp policies and do not change during the verification process.

It is crucial to maintain the integrity and accuracy of the information provided in order for the verification process to proceed smoothly.

7. Business Activities to Increase Account Verification Opportunities

To increase the chances of account verification on WhatsApp Business, it is important to communicate effectively with customers and maintain the online reputation of your business. Some strategies you can implement include:

• Quick and Accurate Response: Use the auto-reply and quick replies features in the WhatsApp Business app to quickly answer customer inquiries.
• Quality Content: Share valuable content such as tips, promotions, or interesting product information that captures customers’ attention.
• Customer Testimonials: Collect and display positive testimonials from customers to build trust.
• Social Media Activity: Synchronize your WhatsApp Business activities with other social media platforms to expand your reach and increase engagement.

By implementing these strategies, your business reputation will improve, increasing the chances of getting a green checkmark.

8. Filing an Appeal If Your Application Is Rejected: Steps to Take

If your account verification application is rejected, there are several steps you can take to file an appeal and improve the chances of your application being accepted in the future:

1. Evaluate the Reasons for Rejection: WhatsApp usually provides specific reasons why your application was rejected. Identify areas that need improvement.
2. Improve Business Activities:

• Enhance communication with customers through WhatsApp Business.
• Ensure that all information in the business profile is complete and accurate.

1. Prepare Additional Documents: Include additional official documents if necessary, such as proof of business activity or customer reviews.
2. Appeal Through BSP: Contact your Business Solution Provider to appeal with updated information.

Common mistakes such as incomplete information or invalid documents can be reasons for rejection, so make sure everything is in order before reapplying.

Conclusion

Having a verified account with a green checkmark on WhatsApp Business provides significant benefits for your business.

• Increase customer trust: The green check mark indicates that your account is an official and trustworthy account, making customers feel safer interacting with your business.
• Differentiate from fraud: With a green check mark, your business account is easily recognized as authentic, helping to avoid confusion with fake accounts or scams.
• Positive impact on reputation: This verification status strengthens the reputation of your business in the eyes of customers and business partners.

Through the steps discussed in this article, you can understand how to get a green check mark on WhatsApp and improve the overall credibility of your business.