by Kata Marketing | Oct 27, 2024 | Chat Commerce
WhatsApp Commerce has become one of the important tools in today’s digital marketing strategy. With over two billion active users worldwide, WhatsApp offers great opportunities for businesses to interact directly with their customers. The main advantage of this...
by Kata Marketing | Oct 27, 2024 | Whatsapp Marketing
WhatsApp Business is a specialized application designed for small and medium-sized enterprises to connect with their customers more effectively. The importance of efficient business communication cannot be overlooked, especially in today’s fast-paced world....
by Kata Marketing | Oct 27, 2024 | Generative AI
Generative AI is a branch of artificial intelligence that focuses on creating new content such as text, images, audio, and video. Unlike traditional AI, which primarily analyzes data to make decisions, generative AI actively creates new output based on advanced...
by Kata Marketing | Oct 27, 2024 | Conversational AI, Chat Commerce
Conversational commerce, often referred to as chat commerce, is the integration of messaging applications and shopping, allowing businesses to interact with customers in real-time through a chat interface. In modern e-commerce, conversational commerce has become...
by Kata Marketing | Oct 27, 2024 | Large Language Model
Large Language Models (LLMs) like ChatGPT and Claude have transformed the field of artificial intelligence with their ability to understand and generate text that resembles human writing. These models are important because they open up opportunities for various...